Some people think that with the rigid rise of cost and the disappearance of development dividend, the high-speed growth period of sanitary ware industry has passed. However, we believe that as a branch of the sanitary ware industry, the market structure has not yet taken shape. Emerging channels such as e-commerce and big stores are emerging, and the growth space is still huge.
From all perspectives, we believe that there will be the following trends in the future market of bathroom hardware:
Trend 1: Individualized Consumption Promotes Segmented Market
In the future, consumers will no longer purchase bathroom hardware products simply as "goods for goods". The personalized, quality and tasteful bathroom culture is being injected into the traditional values. The emergence of "European-style" products in the market is an example. But with the further deepening of personalization, there will be fewer and fewer consumers covered by simple "imitation of Europe" or "imitation of beauty", and other segments will gradually form, such as the fashionable and simple "IKEA" style is being loved by young people. The marketing environment of bathroom hardware has changed from product-centered to consumer-centered, and catering to changing consumer demand will be a great challenge for manufacturers.
Trend 2: Diversification of Supply Chain Forms
The traditional bathroom hardware supply chain is as follows: take the production enterprise and its products as the center, take the consumer as the end point, distribute the products through the traditional distribution (agent) hierarchical channel network, take the promotion of products as the purpose, realize the return of funds. With the change of seller's market to buyer's market, the focus of supply chain is shifting downstream, and consumers are becoming more and more important. In the process of supply chain transformation from "push" to "pull", some enterprises choose vertical integration, some choose to sink channels, some choose to form strategic alliances between upstream and downstream, some choose Wahaha-style joint marketing, some choose e-commerce, which form will stand out remains to be seen.
Trend 3: Integration of Kitchen and Sanitary
Although the functions of kitchen and toilet differ greatly, from the point of view of hardware products, they are almost the same. They all use faucets, pendants, floor drains and so on. The integrated decoration of kitchen and toilet has become the choice of most people, which brings the integration of purchasing of sanitary hardware products. Manufacturing enterprises will also strive to provide a complete set of hardware products for household decoration.
Trend 4: Accelerating the Development of Intelligent Sanitary Wares with Science and Technology
The application of science and technology in bathroom hardware products is mainly embodied in material science (alloy material, ceramic valve core, nanotechnology), induction system (temperature control chip, instant heat device), art design (aesthetics, ergonomics, fluid mechanics).